Visual Identity

Date: April 2014

Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees.
Brand differentiation is the means by which your brand is set apart from the competition, by associating a superior performing aspect of your brand with multiple customer benefits.